Essential Functions of Mass Communication

December 11, 2017

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In the 21st century, mass media and communication are increasingly playing a vital role. Business enterprises are connecting to their customers and stakeholders more than ever before through traditional and social media. Companies are utilising contemporary forms of communication to share information, news and opinions. Let’s see the essential functions of mass communication.

Sharing news and information

Sharing news and information about local and global events is one of the primary functions of mass communication. While Facebook and Twitter are known as social networking platforms, they are also vital outlets for news. Firms are increasingly using social and traditional media to reach a large audience and engage readers. With the latest tools, customers feel connected and informed.

Opinion Discussion

Discussion of opinion is another essential function. Mass media shape the opinion of the audience and through social media, one can involve in interactive discussions. The audience is exposed to various viewpoints and shape their own opinion. Features in newspapers and magazines bring in-depth analysis of an event that further shapes one’s opinion.

Surveillance

Surveillance relates to the constant flow of public information about the events occurring across the globe. TV networks, magazines and newspapers across the globe gather information and present them in a cohesive manner. Surveillance can be further divided into:

· Warnings regarding threats from weather changes, cyclone, etc

· Updates about new products, recipes, stock market behaviour, etc

Interpretation

Interpretation is closely related to surveillance. Nowadays, communicators have realised their responsibility to provide reliable and correct facts to prevent undesirable consequences. Today communicators not only provide information about events but also their ultimate meaning and significance. Analytical articles, panel discussions and documentaries perform this function.

Cultural transmission

Mass communication is equally important for cultural transmission. People engaging through forums, blogs, newsletters, etc are developing relationships that weren’t possible earlier. The media present role models that people imitate and feel inspired. Diverse communities are virtually connected even when they are physically apart.

Entertainment

It is one of the most obvious functions. In the past, entertainment functions were fulfilled through interpersonal interaction. Today with people getting more leisure time, the need for quality entertainment has gone up. Through various shows on TV and radio, people can relax and enjoy time with their friends and near and dear ones. One can directly post videos and creative works on video sharing channels like YouTube and Vimeo.

Fiber Optics Technology Is The Future Of Communications

December 11, 2017

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The use of fiber optics in 21st century communication has radically altered the landscape for transmitting data and information from one location to another. By definition, this technology is a means of communicating information using pulses of light that are sent through an optical cable. These light particles become a kind of electromagnetic carrier wave that are configured to carry various types of signals, such as those we use in telephones, the Internet, and cable television.

Early History

Although this approach was first developed and used commercially in the latter part of the 20th century, the concept of applying fiber optics as a method of transmission goes back to the late 19th century. It was the father of the telephone, Alexander Graham Bell, who invented a device, and he named the Photophone in 1880. This invention would permit sound to be transmitted, or carried, on a beam of light. Though successfully tested, the technology to securely transport a light beam was lacking and, as a result, the practical use of this development was limited.

Development And Modern Applications

Building on Bell’s earlier work, fiber optics came of age in the late 1970s. Advances in micro-fine glass cables, developments of laser applications that could send light beams over long distances, and a growing demand for better quality and faster speeds caused the rapid evolution of this information transmission process and its increasing use in both public and private sectors.

Today, this methodology is well into its fourth generation. Use of newer technologies, such as optical amplification, has resulted in faster speeds of data transmission that once were thought impossible. In 2006, a single line was able to reach a speed of 14 terabytes per second. A terabyte is 1,000,000,000,000 bytes, which by any measure is an immense quantity of information.

Advantages of Fiber Optics Technology

As these products continue to replace the older copper wire systems that were once a mainstay in telecommunications, several distinct advantages have become readily apparent:

– Increased Bandwidth. A single modern fiber can carry as much as three million voice calls and 90,000 cable television stations.

– No Need For Insulation. Since these wires are not electrical conductors, no added insulation is required for their use.

– Improved Quality of Transmission. With minimal signal degradation, even over long distances, the need for additional equipment, such as repeaters, is significantly reduced resulting in lower costs to service providers and, ultimately, the end user consumers.

– Immunity to Electromagnetic Interference. The signals that are carried through these wires are light and not electromagnetic in nature. As a result, interference from external sources is dramatically minimized.

The Future Of Fiber Optics

Advances in this field of data generation continue to be made almost as fast the transmission speeds themselves. In 2013, an efficient rate of 1.05 petabytes/second (a petabyte is equal to 1024 terabytes or one million gigabytes). Some researchers have reached transmission speeds of 99.7 the speed of light, using new cutting-edge cable materials.

As the demand for faster speeds, larger data packets, and more reliable systems continues to grow, these new communication applications will also be enhanced by new scientific developments to meet the needs of the 21st century and beyond.

Future Communications of Mankind

December 11, 2017

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Communication could be defined as passing information from one location to the other. We humans are good at communications because we developed a better tool than all other organisms on earth. That tool is language. We created languages. Languages are nothing more than organized signals of messaging. Animals use sound systems but they do not qualify as languages. They might be languages but they are very limited. Our communication skills got better because of the invention on languages.

In contrary to the communications, the information to be passed from location to location is always present. Just because we did not pass the information from one place to the other does not mean that the information is not there. Information and communication are interconnected but are two entirely separate entities. We should treat them separately in order to understand communication and its future.

After developing languages in the early history of humans, we made them organized with grammar. Languages did not have written forms in the beginning. Humans developed written forms of languages to better communicate without using sound. Letters were initially symbols and much more complicated. Unlike today’s letters the early day letters represented whole events or messages. Later on breakdown of such symbols resulted in letters to be used as syllables of sound. It is after the usage of symbols or letters to represent the syllables of sound that the language started to develop drastically.

We also needed to construct languages when we invented computers. We needed to pass the message to the computer and wanted the computer to pass messages to us. There are several computing languages that were created by humans. We do not have access to information that cannot be passed out through language.

For example, people say that they couldn’t explain a feeling with words. You might have heard people saying that words are not enough. It is not just an expression. It is real that our languages are not sufficient to communicate certain information. However, our communication skills and systems have enabled us reach higher achievements.

The future of the communications will need to make sure that all information could be communicated. The future of communications will definitely be influenced by technology. As we have now, there is information communication technology. This will breakdown in the following years into information technology and communication technology. As mentioned above, information and communication are two entirely different entities.

The information technology will focus mainly on gathering, storing and processing information. The communications technology will focus only on communicating. We are already at a point where these two are to be separated. Once these two fields are separated, the future of communications will begin.

After inventing languages, we started using tools to communicate. We still used languages but used tools to apply the language to communicate information. The pen and paper method was prevalent for centuries. Once we had invented electronic media, we had shifted towards the electronic media. The internet was one of the major developments in the communications history of mankind. We now communicate mostly through the internet. All our mobile phones work through a similar system as well.

The early day electronic communications required larger equipment and special locations. Now we have that communication in our pockets. The next step is to bring that communication system inside our physical body. There have been advances made in this direction so that we could one day have the communications system within our body.

Universities and research institutions have carried out experiments where people with disorders have voluntarily participated. The major theme in these experiments was to place a chip in the cortical column of the brain and act as an intermediate communicator between the brain and an assigned computer. The cortical column is a highly sophisticated and outermost layer of the brain where it is believed that our thoughts are processed. Scientists have figured out a way of accumulating the waves produced by our thoughts and translating them into a language that computers could understand. This has made it possible for computers to get commands directly from our brain. The experiments carried out so far had people moving curser pointers on computer screen with their thoughts. It had worked successfully. There have been records of people browsing the internet with their brain. There have been instances of people moving synthetic limbs thorough the same concept.

It is the current state of the future communications technology. This is called the Brain Computer Interface or BCI as abbreviation. BCI is a very advancing stream of science and is proving to be very successful. In BCI the human brain is only communicating with a computer. When this technology would enable people to communicate between people with the aid of computer chips implanted in their brains, then we will reach the future of communications.

There are two major concerns to achieving this state. The first concern is the ethics of placing a chip inside a human brain. There will always be people who support the idea and oppose the idea. If majority of the people didn’t want to do this, then it couldn’t be done. The second concern is to permanently placing such devices inside human brain. The permanent placement of such devices would require energy for them to run, clinical safety and the precision manufacturing. If such a device fails within the brain, replacement would require a surgery. No one will want to open up their skull just to recharge or repair the equipment.

Compared to what is expected in the future communications technology, the current BCI researches are still at their infancies. We will need these devices to be able to translate and then broadcast signals wirelessly. And the signal should be strong enough to be picked up by the signal transmission towers. To achieve this, the device will need much power like our phones. We should either place a battery that should power the device for a life time or should place a mechanism that will keep on charging the device. Placing a battery is not very practical based on our experiences on cell phones. Placing a mechanism is very possible.

Our body generates heat and this heat is transported by our blood stream. If the device could be assigned a mechanism through which the thermal energy could be transformed into electricity, then the power problem will be solved. There are such devices today. There are watches that function on body heat for example.

Producing signals is a concern. The emitted signal might damage the brain cells with radiation. The equipment will get heated with operation. No one would want to bake their brain inside out. We are still decades away from such a technology to exist but that is where we are headed.

Once this technology is in place, we will be able to communicate feelings with people but not by words. When we communicate to someone now, we only try to explain our feelings with words. That is why we say words are not enough. If the chips are capable of receiving our brain waves and communicating the same to another person, then the other person will receive exactly what we had in our mind. If you are sad or happy, the other person on the communication will feel exactly what you feel.

When we say that we are imagining something, we cannot explain our imagination to the fullest to someone. Once this technology is made available, we will be able to share our imaginations with others. We can record and preview our dreams. We can share dreams with others in real time. By the time the technology would reach such a point, we will have self driving vehicles. We will not need to drive. We will not need to press buttons on the car. We can communicate to the car with our mind and the car will take us where we want to go.

It is hard to fully imagine something before it ever existed. The future is not here yet. We can only predict and anticipate it. People can simply predict where the current technologies will take us in the future. If people are to anticipate, they will always want a better system than present. We are going to have a better communications system in the future than we can imagine now.

We all expect something better to happen in our lives. If we think about it cumulatively for humanity, then we need better lives for all. Below are some videos that will explain the advancement of communication technology. These are just the beginning. Later on, we will have even better systems.

An Approach to Faster Than Light Communication Using Quantum Entanglement

December 11, 2017

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Einstein spent the last 30 years of his life trying to perfect a Unified Field Theory. I myself found it extremely difficult to research the material for this article in a timely manner. The subject of time or space-time can be a riddle. As a former engineer I find it a fascinating subject. Faster than light (FTL) or “Superluminal Communication” as it is otherwise called, can be achieved by using Quantum Entanglement. There has been enough research by respected scientists to say that the effect of Quantum Entanglement is instantaneous across all distances. The instantaneous effect happens even across vast stretches of the universe. The above assertion is in agreement with one of the time worn principles of science, Occam’s Razor. The theoretical rule that states explanations should be the simplest, with as few assumptions as possible.

Faster than Light communication is needed because transit times for signals can become increasing long and communication is degraded over very large distances. A radio signal transmission to Mars can take 13 minutes (depending on the position of Mars in relation to earth). One can say hello to a Mars astronaut and will not receive an answer for 26 minutes (signal time to Mars and back). Quantum Entanglement can be described as an event happening in one location can arbitrarily effect an event in another location. This phenomenon has been called “spooky action at a distance”. Quantum entanglement has been observed and studied in relation to subatomic particles such as a photon. The spin (or angular momentum and orientation in its location) of the particle is described as either spin up or spin down. After measuring the spin of a particle the particle maintains its spin. If two entangled particles are measured in the same direction (no matter how far they are apart) their spins must be opposite. Either spin up or spin down. This effect maintains the angular momentum of the universe. It is not difficult to entangle subatomic particles. Entanglement can be achieved by having the particles in proximity to each other for a short time, for example splitting a beam of particles by an external force. This can create two beams of entangled particles such as photons.

I will attempt to explain the workings of a device to communicate using Quantum Entanglement. The concept of the device is to entangle a photon by having it interact with an electron of a material and take on the property of either spin up or spin down. The entangled photon beam will then be spit and sent to a transmitter and receiver. The transmitter and receiver will contain the circulating photons in a waveguide. The transmitter and receiver can then be moved apart for communication purposes. The transmitter will use a magnetic field to change the polarization of the contained photons by “Faraday Rotation”. A Faraday Rotation happens when light passes through a magnetic field in a material. The plane of polarization of the light or photon is rotated. This changing of the polarization will be reflected in the entangled receiver beam. By pulsing the magnetic field off and on a stream of 1’s and 0’s can be transmitted for communication purposes. A detector in the receiver will interpret the 1’s and o’s.

Granted this device is just the beginning, there a many arrangements to use Quantum Entanglement for communication purposes. I hope this article helps to initiate other ideas in this exciting field.

A Perspective for a Communications Logo Design

December 11, 2017

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A communicative image that which is remarkably unique and effectively communicates the ideas and ideologies of an organization in order to let the masses know of what they do and how it affects lives of billions across the globe. The more we observe our surrounding we understand that marketing has various weapons and images and intelligent designing is within the top 10 of the list. No one’s to blame, it’s our constant needs that lead to the evolution of products and new organizations, thus new symbols and merchandise material all over. But out of the variety, the one that stands out the most is always given a chance, even if their product isn’t worthy or effective. So what entices customers to take this initiative? 50% is the product and the idea behind it, whereas the remainder lies with ‘presentation’.

Monotony

Designing is an art and with the times we live in, art is unique whereas designs aren’t. Somehow, even when a designer has researched all the possibilities around 10-15% is still found somewhere or the other. 90% of the times it’s not deliberate even though most critics online and offline would say simply that it’s a copy. This doesn’t mean that there aren’t designers out there who don’t copy, they most certainly do because the clients would always come up with a vision stating they want their logo to look like ‘this’ or like ‘that’. This is where the true battle lies, it’s more of a talent to steer them clear off their vision and concentrate on their own goals and mottos for their dedicated product. On the other hand designers with decades of experience would simply say ‘no’ to a copy vision and the client has to respect that because creating a unique and remarkable logo is the bread and butter for designers with immense experience.

To conclude monotony, hiring a professional designer would lead to the most memorable communications logo design, where they would know that portraying signals coming out of a box isn’t the only median to display communications instead, it could even depict 2 children communicating through a string with cans attached at each end.

Stop and Stare

The ultimate power of a communications logo design should be the ability to attract and make the masses stop and stare. No matter the color or typography, the heart of the design must be the image or the abstract image for that matter. The quality to entice the minds of many is a scarce talent, only the gifted few designers can pull this off. How far can a designer mold a product or specialization? If you are reading this as a designer, you would know that you tried your ultimate best and if you had more time you could probably make that one last change to a design to make it truly remarkable, but don’t belittle yourself, if it was designed from the heart, it’s just ‘perfect’.

7 Cs of Communication

December 11, 2017

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According to the 7 Cs, communication needs to be:

1. Clear.
2. Concise.
3. Concrete.
4. Correct.
5. Coherent.
6. Complete.
7. Courteous.

In this article, we look at each of the 7 Cs of Communication, and we’ll illustrate each element with both good and bad examples.

1. Clear

When writing or speaking to someone, be clear about your goal or message. What is your purpose in communicating with this person? If you’re not sure, then your audience won’t be sure either.

To be clear, try to minimize the number of ideas in each sentence. Make sure that it’s easy for your reader to understand your meaning. People shouldn’t have to “read between the lines” and make assumptions on their own to understand what you’re trying to say.

Bad Example

Hi John,

I wanted to write you a quick note about Daniel, who’s working in your department. He’s a great asset, and I’d like to talk to you more about him when you have time.

Best,
Skip

What is this email about? Well, we’re not sure. First, if there are multiple Daniels in John’s department, John won’t know who Skip is talking about.

Good Example

Hi John,

I wanted to write you a quick note about Daniel Kedar, who’s working in your department. In recent weeks, he’s helped the IT department through several pressing deadlines on his own time.

We’ve got a tough upgrade project due to run over the next three months, and his knowledge and skills would prove invaluable. Could we please have his help with this work?

I’d appreciate speaking with you about this. When is it best to call you to discuss this further?

Best wishes,
Skip

This second message is much clearer, because the reader has the information he needs to take action.

2. Concise

When you’re concise in your communication, you stick to the point and keep it brief. Your audience doesn’t want to read six sentences when you could communicate your message in three.

• Are there any adjectives or “filler words” that you can delete? You can often eliminate words like “for instance,” “you see,” “definitely,” “kind of,” “literally,” “basically,” or “I mean.”
• Are there any unnecessary sentences?
• Have you repeated the point several times, in different ways?

Bad Example

Hi Matt,

I wanted to touch base with you about the email marketing campaign we kind of sketched out last Thursday. I really think that our target market is definitely going to want to see the company’s philanthropic efforts. I think that could make a big impact, and it would stay in their minds longer than a sales pitch.

For instance, if we talk about the company’s efforts to become sustainable, as well as the charity work we’re doing in local schools, then the people that we want to attract are going to remember our message longer. The impact will just be greater.

What do you think?
Jessica

This email is too long! There’s repetition, and there’s plenty of “filler” taking up space.

Good Example

Watch what happens when we’re concise and take out the filler words:

Hi Matt,

I wanted to quickly discuss the email marketing campaign that we analyzed last Thursday. Our target market will want to know about the company’s philanthropic efforts, especially our goals to become sustainable and help local schools.

This would make a far greater impact, and it would stay in their minds longer than a traditional sales pitch.

What do you think?
Jessica

3. Concrete

When your message is concrete, then your audience has a clear picture of what you’re telling them. There are details (but not too many!) and vivid facts, and there’s laser-like focus. Your message is solid.

Bad Example

Consider this advertising copy:

The Lunchbox Wizard will save you time every day.

A statement like this probably won’t sell many of these products. There’s no passion, no vivid detail, nothing that creates emotion, and nothing that tells people in the audience why they should care. This message isn’t concrete enough to make a difference.

Good Example

How much time do you spend every day packing your kids’ lunches? No more! Just take a complete Lunchbox Wizard from your refrigerator each day to give your kids a healthy lunch and have more time to play or read with them!

This copy is better because there are vivid images. The audience can picture spending quality time with their kids – and what parent could argue with that? And mentioning that the product is stored in the refrigerator explains how the idea is practical. The message has come alive through these details.

4. Correct

When your communication is correct, it fits your audience. And correct communication is also error-free communication.

• Do the technical terms you use fit your audience’s level of education or knowledge?

• Have you checked your writing for grammatical errors? Remember, spell checkers won’t catch everything.

• Are all names and titles spelled correctly?

Bad Example

Hi Daniel,

Thanks so much for meeting me at lunch today! I enjoyed our conservation, and I’m looking forward to moving ahead on our project. I’m sure that the two-weak deadline won’t be an issue.

Thanks again, and I’ll speak to you soon!

Best,
Jack Miller

If you read that example fast, then you might not have caught any errors. But on closer inspection, you’ll find two. Can you see them?

The first error is that the writer accidentally typed conservation instead of conversation. This common error can happen when you’re typing too fast. The other error is using weak instead of week.

Again, spell checkers won’t catch word errors like this, which is why it’s so important to proofread everything!

5. Coherent

When your communication is coherent, it’s logical. All points are connected and relevant to the main topic, and the tone and flow of the text is consistent.

Bad Example

Traci,

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she wanted to make sure you knew about the department meeting we’re having this Friday. We’ll be creating an outline for the new employee handbook.

Thanks,
Michelle

As you can see, this email doesn’t communicate its point very well. Where is Michelle’s feedback on Traci’s report? She started to mention it, but then she changed the topic to Friday’s meeting.

Good Example

Hi Traci,

I wanted to write you a quick note about the report you finished last week. I gave it to Michelle to proof, and she let me know that there are a few changes that you’ll need to make. She’ll email you her detailed comments later this afternoon.

Thanks,
Michelle

Notice that in the good example, Michelle does not mention Friday’s meeting. This is because the meeting reminder should be an entirely separate email. This way, Traci can delete the report feedback email after she makes her changes, but save the email about the meeting as her reminder to attend. Each email has only one main topic.

6. Complete

In a complete message, the audience has everything they need to be informed and, if applicable, take action.

• Does your message include a “call to action,” so that your audience clearly knows what you want them to do?
• Have you included all relevant information – contact names, dates, times, locations, and so on?

Bad Example

Hi everyone,

I just wanted to send you all a reminder about the meeting we’re having tomorrow!

See you then,
Chris

This message is not complete, for obvious reasons. What meeting? When is it? Where? Chris has left his team without the necessary information.

Good Example

Hi everyone,

I just wanted to remind you about tomorrow’s meeting on the new telecommuting policies. The meeting will be at 10:00 a.m. in the second-level conference room. Please let me know if you can’t attend.

See you then,
Chris

7. Courteous

Courteous communication is friendly, open, and honest. There are no hidden insults or passive-aggressive tones. You keep your reader’s viewpoint in mind, and you’re empathetic to their needs.

Bad Example

Jeff,

I wanted to let you know that I don’t appreciate how your team always monopolizes the discussion at our weekly meetings. I have a lot of projects, and I really need time to get my team’s progress discussed as well. So far, thanks to your department, I haven’t been able to do that. Can you make sure they make time for me and my team next week?

Thanks,
Phil

Well, that’s hardly courteous! Messages like this can potentially start office-wide fights. And this email does nothing but create bad feelings, and lower productivity and morale. A little bit of courtesy, even in difficult situations, can go a long way.

Good Example

Hi Jeff,

I wanted to write you a quick note to ask a favor. During our weekly meetings, your team does an excellent job of highlighting their progress. But this uses some of the time available for my team to highlight theirs. I’d really appreciate it if you could give my team a little extra time each week to fully cover their progress reports.

Thanks so much, and please let me know if there’s anything I can do for you!

Best,
Phil

What a difference! This email is courteous and friendly, and it has little chance of spreading bad feelings around the office.

There are a few variations of the 7 Cs of Communication:

• Credible – Does your message improve or highlight your credibility? This is especially important when communicating with an audience that doesn’t know much about you.
• Creative – Does your message communicate creatively? Creative communication helps keep your audience engaged.

Communication Woes

December 11, 2017

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The communication flow within same age group is always natural and comfortable. There is invariably a communication gap between parents and married children. However there is no communication gap between siblings, although they may not enjoy harmony in their relationship. Children avoid sharing communication with those parents, who are ever ready to offer unsolicited suggestions. They start hiding information from parents. Spouses may accept suggestions from respective parents, but resent the same from in-laws. Parents must respect the privacy of their children’s families. An optimum, balanced communication between married children and old parents is a coveted goal for all of us.

To communicate or not

My son has gone abroad, with his family, for a week.

When did he go?

He didn’t tell me.

When will he be back?

He didn’t tell me.

I am unable to contact him, on his mobile.

It is switched off.

He isn’t responding to my e-mails.

He isn’t responding on ‘Skype’.

How to communicate with him!

I am frustrated.

How could he be so casual?

No news, for 3 days!

I am worried for him.

Does it solve the problem?

It doesn’t.

Yet, I feel satisfied, having done my duty.

Expectations

My father is very old, and is not too well.

My son does enquire about his health.

Still I feel lonely, thinking of my father, and nursing him.

I want to share my father’s memories with my son.

There is a generation gap.

I realize: my father is not an immediate family member for my son.

Me and my siblings share the childhood memories of our father.

Sharing communication!

My son may be having his own priorities in life.

He is entitled to his family’s privacy.

He may not like to share his privacy.

As a parent, I am worried about him.

God bless his family, with all safety, and security.

Only God can look after our welfare

We can look after our family, when God blesses us.

My son is grown up.

He is gone with his family.

If something goes wrong there, what can I do?

Can I prevent?

Can I help?

I can only worry.

Do animals behave better?

They groom the cubs for self-reliance.

Then, they wash off their hands from ‘baby care’, and they live on their own.

Only God can look after His creation.

When will human beings shed ‘attachment’?

Let’s learn from animals.

They trust God, to look after His creations.

We have trust deficit.

Communication: The Process and Forms

December 11, 2017

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Communication is the process by which people exchange information or express their thoughts and feelings. Communication is defined as the transmission of information from a source to a receiver. Communication involves five basic elements. These are the sender, channel, message, receiver, and feedback.

-SENDER

This is also referred to as the source or who or where the message is coming from. Communication skill of the sender is his/her ability to encode or convert the content or message into appropriate modes or signals. This includes the ability to write, speak and reason.

-CHANNEL

This is the means through which the message encoded by the sender is sent to the receiver. It is also referred to as Signal. This signal or channel changes the message into a form that can be heard, seen, touched, tasted or smelt by the receiver. The popular channel is the media through sound waves (radio) etc.

MESSAGE

Message simply refers to the main information that the sender or source has for the receiver. Message in communication is described in terms of code, content, elements, treatment, and structure. It may be words, letters, or symbols used for presenting or recording information.

-RECEIVER

This is the one who receives the message sent by the source or sender. Communication skill of the receiver is his/her ability to decode or interpret the message or signal delivered by the source into cognitive schemata (knowledge). Receivers should develop decoding skills of reading, listening and understanding the structured message or signals delivered by the sender or source.

-FEEDBACK

This refers to the receiver’s response to the message sent by the sender. Feedback helps the sender to ascertain whether the message sent was successfully understood by the receiver(s).

Let’s use this scenario to illustrate the five elements of communication. Prof. Ablade Glover wants a Sales Girl for his Art Gallery. He put up an advert in the media stating the requirements. He receives some applications; shortlisted a few, interviewed them and employed two of the applicants.

Sender – Prof. Ablade Glover
Channel – The Media
Message – Vacancy for a Sales Girl
Receiver – The public
Feedback – The Response/Applications received

Communication Technology refers to the tools, materials, and processes that people use to enhance their abilities to communicate. These include books, radio, computer etc. On the other hand, communication system is the sum of all the tools, materials and processes through which a sender sends a message and a receiver returns feedback. There are several types of communication systems.

Communication basically utilizes two of our senses. These are the sense of sight (eye) and the sense of hearing (ears). There are four main categories of communication systems. These are visual communication system, audio communication system, audiovisual communication system and the computer based communication system.

i. Visual Communication systems

It is based on the sense of sight (eye). Thoughts and ideas are created in visual forms, e.g. text and images such as billboards, magazines, posters, collage, photograph, newspaper, etc.

ii. Audio Communication systems

It is based on the sense of hearing (ears). The message is sent through sound waves to receivers. Examples are radios, telephones, mobile phones, etc.

iii. Audiovisual Communication systems

It combines visual and audio messages and communicates them to receivers. Audiovisual messages are received by watching and listening. Examples include television, motion pictures, DVD, EVD, etc.

iv. Computer-based Communication systems

It uses computer assisted software programs and various social communication network systems to communicate information or messages to receivers. Examples include Face book, Twitter, Skype, computer-based interactive video etc.

How to Introduce Yourself to a Group or a Class

December 11, 2017

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Introductions can cause quite a bit of vacillate. Whether you ‘harshly a student or a bookish, learn how to richly and effectively focus on a self-commencement to a class or a group.

I’ve taught hundreds of corporate workshops as swiftly as on summit of a dozen academe classes. I know from experience that many students and corporate professionals are often quite uncomfortable introducing themselves to an organization. My heart pounding, my twist beet red, my mind half listening to the others and half tortured virtually what I was going to state, I’ve been there.

So what with we dependence to know very roughly introducing ourselves to that person sitting nearby us? What makes a suitable creation? And how campaign we go virtually it? Here are 3 tips:

Tip #1: Share Your Story

Everyone knows that once we introduce ourselves, we need to speak loudly and clearly as we part carefully chosen mention approximately ourselves. The problem for most is, what exactly should you portion?

If you on speaking the scholastic, child support in mind the objective of your commencement is to urge roughly the students mood pleasing and eager to be learning from a credible competent who is as well as harmonious. You’ll nonexistence to portion your professional background and credentials as subsequent to ease as decorate one or two non-professional interests. Optionally you might trace at values that are important to you. Remember: your educational establishment will set the heavens for the blazing of the class.

For example, whenever I tutor a public speaking class, I begin class by delivering a 3-5 minute speech that tells my tab. I accustom why I have an undergraduate degree in computer systems and a master’s degree in a highly swing place of organizational and interpersonal communication. I have enough allocation an opinion by my career choices in term of my personal and professional experiences. In essence, I pronounce a cohesive description that explains what I did and why I did it. In my battle, it serves both as an commencement to the class and as campaigning of how to control a brusque presentation just more or less yourself (which happens to be the first assignment for the students).

In association classes and workshops, I’ve delivered a shorter checking account of the same bank account and often people have commented not quite the order of how they appreciate hearing not just what I’ve the call off, but why I did it. By disclosing unique hint about myself, I be neighboring to subsequent to students and often arrival and inspire them to part in a same heavens.

The best classroom introductions are ones that share experiences in the form of a bank account. I noticed a definite shift in the air of the introductions behind I started delivering my classroom introductions as a report.

Tip #2: Share Related Information

Although the intellectual foundation is about establishing credibility and likability and building rapport, the student establishment should focus mainly on building rapport and rouse thing memorable. This means if you are the student, it is important for you to allowance unique opinion nearly yourself that will previously occurring the subsidiary students (and the instructor) to recall who you are and plus to air in imitation of you’ve got something in common as soon as them.

In an academic classroom, this usually means sharing a few of your interests. Choose one or two you think others in the class might portion but in addition to insert one that is every single one unique to you. So for example, I might allocation in version to, I’m Lisa, Lisa Marshall and I’m a computer system major. When I sanction a crack from studying it’s to go for a swim or a bike ride, or to go rollerblading subsequent to my dog!

Oh, and by the pretentiousness, this isn’t the times to portion mention that is too personal. Avoid awkward conversation-stoppers along in addition to politics, a messy divorce, or your 37 cats, that make people uneasy. Stick once what draws people together rather than taking into account what divides us.

In a corporate classroom, participant introductions should focus almost the person’s role and what he or she would bear in mind to profit from the workshop. For example, consent let’s say you are a project manager in a public speaking workshop. You might herald on the subject of this, Hi, I’m Clair, Clair Hendricks and I’m answerable for TGA evolve and project handing out. For me, I’d bearing in mind to hear more very roughly how to engage the audience particularly during client kick-off meetings.

Tip #3: Have Some Fun

A fun habit to create introductions a tiny more enjoyable is to have some fun once them.

One fine idea for facilitators is to rupture all the participants into little groups of 2-4 people. For example, I would follow to introduce you to Jeff Rogers. He likes to kayak, ride bikes once his young people sons, and eat ice cream as often as possible.

Another game is each person in the class lists three things roughly themselves. Two things will be definite, the third will be a lie, and the dynamism gets to guess which is which. For example, Hi, my pronounce is Kim Jacobs. I own an RV, have 7 adopted children, and studied for a month in Paris last year. The comfortable situation very approximately this game is that everyone listens utterly carefully. I will not forget Kims name because she’s the first person I ever met subsequent to 7 adopted children! One word of have the funds for an opinion about nearly that game: I’ve noticed that sometimes, a few weeks collective, people recall the lie as the firm!

The Role of Effective Communication Skills in Your Professional Life

December 11, 2017

communication

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Think “Communication Skills” and all our thoughts focus towards speaking and language skills, academically related and mostly used in our personal lives. More than often, we ignore its value and importance in our profession and at our workplace. We all have to communicate with our peers, subordinates, seniors, internal and external customers, which makes effective communication skills a must-have.

The following are the most essential skills one should master in order to become a skilled communicator and use it to climb up the ladder of personal and professional success:

Listening skills: This skill ranks topmost in the list as the ability to listen, understand and reciprocate to other’s views, considered to be quite an essential one in the corporate world. Listening shows that the other person’s opinion are important and you are willing to consider them, while being open to new concepts and ideas. While speaking, an active listener will always pause for the audience’s response, repeat it and also ask questions that confirms their involvement in the ongoing conversation.

Verbal Skills: This is a skill that helps us to navigate our way through daily meetings, one to one discussions and brainstorming sessions. Clear and articulate speakers are usually the most effective as they reflects their uncluttered thoughts and leave no ambiguity in the listeners’ mind. Since attention spans are becoming shorter, it is always a good idea to put one’s thoughts in a clear and concise manner, focusing on the most vital segments of the conversation. While undergoing training on communication skills, a lot of emphasis is given to the development of verbal skills that engage others and help reaching a mutual consensus.

Written Skills: Modern businesses are heavily dependent on email communication, presentations and social media. Writing clear and accurate emails is surely a great skill all employees should possess, irrespective of the business function one is associated with. You should be able to focus on the important points without rambling and using unnecessary words or repeating them. It is also important to use an appropriate tone without getting too casual as this could ruin a perfectly good business association with a potential customer.

Good written skills include proper follow-ups and closing of the communication loop, the latter being considered a valuable asset in the world of cluttered electronic mail. This skill takes up a large portion of any communication training module.

Interpersonal Communication skills: Success at building strong interpersonal relationship through effective communication is an extremely valuable asset for any individual aspiring to make it to the top. Interpersonal skills helps one to communicate not only at the business level but at a personal level too, thus taking the relationship a notch higher. It is useful in building bonds and helps employees to find common ground.

Presentation skills: The day of a busy corporate executive is filled with meetings, video conferences and of course, presentations. It could be a presentation of ideas, information or product details, either to an internal team or to a potential customer. A good presenter uses anecdotes, stories and references to make a presentation impactful and moving. The entire focus is on getting a desired outcome by influencing the audience in a positive manner and is a part of effective communication skills. Eye contact with the audience, a relaxed attitude and a dash of humor are all important ingredients of a memorable presentation.