A communicative image that which is remarkably unique and effectively communicates the ideas and ideologies of an organization in order to let the masses know of what they do and how it affects lives of billions across the globe. The more we observe our surrounding we understand that marketing has various weapons and images and intelligent designing is within the top 10 of the list. No one’s to blame, it’s our constant needs that lead to the evolution of products and new organizations, thus new symbols and merchandise material all over. But out of the variety, the one that stands out the most is always given a chance, even if their product isn’t worthy or effective. So what entices customers to take this initiative? 50% is the product and the idea behind it, whereas the remainder lies with ‘presentation’.
Designing is an art and with the times we live in, art is unique whereas designs aren’t. Somehow, even when a designer has researched all the possibilities around 10-15% is still found somewhere or the other. 90% of the times it’s not deliberate even though most critics online and offline would say simply that it’s a copy. This doesn’t mean that there aren’t designers out there who don’t copy, they most certainly do because the clients would always come up with a vision stating they want their logo to look like ‘this’ or like ‘that’. This is where the true battle lies, it’s more of a talent to steer them clear off their vision and concentrate on their own goals and mottos for their dedicated product. On the other hand designers with decades of experience would simply say ‘no’ to a copy vision and the client has to respect that because creating a unique and remarkable logo is the bread and butter for designers with immense experience.
To conclude monotony, hiring a professional designer would lead to the most memorable communications logo design, where they would know that portraying signals coming out of a box isn’t the only median to display communications instead, it could even depict 2 children communicating through a string with cans attached at each end.
Stop and Stare
The ultimate power of a communications logo design should be the ability to attract and make the masses stop and stare. No matter the color or typography, the heart of the design must be the image or the abstract image for that matter. The quality to entice the minds of many is a scarce talent, only the gifted few designers can pull this off. How far can a designer mold a product or specialization? If you are reading this as a designer, you would know that you tried your ultimate best and if you had more time you could probably make that one last change to a design to make it truly remarkable, but don’t belittle yourself, if it was designed from the heart, it’s just ‘perfect’.